brand copywriting

VIU

VIU is an eyewear brand with a lot of character. Based in Switzerland, VIU knows a thing or two about design excellence. MING Labs, in Berlin, was tasked with re-designing VIU’s web presence and their shopping experience. As the copywriter on the project, I wanted the brand’s voice to be as memorable as their eyewear. Working closely with both VIU and MING Labs, we did a series of voice and tone exercises to hone in on the brand’s character—sophisticated yet approachable, with witty humour, possessing both book and street smarts. From there, I wrote all the copy for the re-designed website, as well as the script for the accompanying shopping-concierge.

In a saturated market, VIU is an example of how showcasing your brand’s distinct voice - and taking a few risks - illuminates your online presence.