you and I are one; this is at the root of all stories.
We all want to be seen and heard and to experience life as a transformational journey. This is what all storytelling is about.
And I am here to help you tell some of these stories.
Hi. I’m a Ukrainian-Canadian award-winning Director & Creative Director who creates empathetic work with aesthetic sensitivity. At the age of eight, I had to grow up quickly when I immigrated to Canada with my family, settling in Scarborough. I often credit this experience to becoming an astute and compassionate creative.
CREATIVE DIRECTOR
I’ve been working in advertising for over 12 years as a writer and Creative Director. Since 2016, I’ve been a Creative Director for top global projects and campaigns, including Nike, Kiehl's, VIKINGS (History Channel), I SPY WITH MY FIVE EYES (NZ Co-Production), The Global & Mail, Rupi Kaur/Aspeth, and LIONSGATE (Run Digital).
I’ve worked with specialized technology in advertising since 2014, creating projects of various technical advancements, which include VR, AR, Immersive Experiences, Projection Mapping, Motion/Animation, and 3D Rendering.
DIRECTOR
As a commercial Director, I’ve directed documentary branded stories and worked with trained actors for brands in automotive, retail, hospital, and technology industries, such as Genesis, DoorDash, SickKids, Knix, Rupi Kaur, and St. Michael's Hospital Network. My personal film work has played in the US, Canada, Iceland, France, and in-flight on Air Canada. In 2021, I was invited to participate in the Talent Lab at the Reykjavik International Film Festival; my sophomore short film, LITTLE SOUL, was nominated for the “Golden Egg” award. My latest short film, HARD FALLS, will have its TV premiere on February 22, 2024, on CBC, and be available to stream on CBC Gem.
As a Creative Director and Director, my work has been nominated and won awards at the nextMedia Awards, Advertising Design Club of Canada (ADCC), Canadian Marketing Awards, Media Innovation Awards, and the Academy of Canadian Film & Television. My personal film work has been shown in countries worldwide, including Canada, the U.S., France, Iceland, New Zealand, and beyond.
I was recently selected by the Academy of Canadian Cinema & Television to be the Juror for the Canadian Screen Awards 2024.
I live in Toronto with my dog, Mila.
I love to meet people and hear their stories; my door is always open.
Photograph by Samantha Falco