A beautifully advanced algorithm that is used by everyone, and their mothers. For many, the big question seems to be: but, how does Facebook News Feed work? To answer this question, I worked with digital production company Jam3 and Facebook (San Francisco) to create an interactive site that unpacked the mystery of News Feed. Diving into the workings, I set out a content strategy that would take visitors on an eye-opening journey. From there, I wrote (and re-wrote, and re-wrote) copy that explained the many facets of News Feed.
My Role content strategy, copywriting.
Brought to you by Facebook News Feed and Jam3.