creative & writer
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Spotify Barista

narrative-driven product education

 

To promote top five Spotify features, Jam3 built out catchy motion videos to educate in style. 

I identified the most relatable and natural scenarios/uses for each feature, wrote all five scripts, learned Spotify’s tone of voice to craft catchy tag lines, and worked with the Creative Director to pair up appropriate visual assets to the script.

 

My role ideation, story development, scriptwriting, copywriting.